From Design to Delivery: Essential Do’s and Don’ts for Maintaining Print Quality

Creating quality print materials requires careful attention at every stage, from initial design to the final delivery. Each step has unique challenges and pitfalls that can affect the final product, and even minor oversights can lead to disappointing results. This guide outlines essential do’s and don’ts to help you maintain print quality from start to finish. By following these best practices, you’ll ensure that your prints consistently look professional, polished, and true to your vision.

 

1. DO: Start with High-Resolution Files

One of the most crucial elements of print quality is resolution. High-resolution files (at least 300 DPI) ensure sharp, clear images and crisp text.

• DON’T use low-resolution images, as they can appear blurry or pixelated in print. Screens display images differently from paper, so what looks fine on your monitor may not translate well to print.

2. DO: Convert Your Files to CMYK

Printing requires the CMYK (cyan, magenta, yellow, black) color model, while digital screens use RGB (red, green, blue). Converting your files to CMYK helps maintain color accuracy and prevents unexpected shifts.

• DON’T send files in RGB format unless specified by your printer. Failing to convert can result in dull colors or mismatched shades in the final print.

3. DO: Add Bleed and Safe Margins

Adding a bleed area around your design and keeping important elements within a safe margin helps prevent issues during trimming. Bleed is typically 0.125 inches beyond the edge, ensuring your design extends to the paper’s edge without unintended borders.

• DON’T place important text or images too close to the edges. Without a safe margin, you risk elements being cut off during the trimming process.

4. DO: Proofread Carefully Before Printing

Proofreading is essential to prevent costly errors. Check all text, layout, and design elements for accuracy, and if possible, have someone else review it too.

• DON’T skip the proofreading step, as even a minor typo can detract from the professionalism of your materials. An extra set of eyes can often catch things you might miss.

5. DO: Choose the Right Paper Stock and Finish

Paper stock and finish affect both the look and feel of your print materials. Heavier stocks add a premium feel, while finishes like gloss, matte, or soft-touch lamination enhance durability and visual appeal.

• DON’T choose paper stock based solely on price. Opting for a lightweight or low-quality paper can make your materials feel less durable and lower the perceived value of your brand.

6. DO: Pay Attention to Fonts and Readability

For printed materials, readability is essential. Choose fonts that are easy to read at a comfortable size, and avoid overly intricate typefaces that may not print clearly.

• DON’T use fonts smaller than 8pt for body text, as it may become difficult to read, especially on smaller items like business cards. Also, avoid fonts with very thin or intricate details that can get lost in print.

7. DO: Request a Proof Before Final Print Run

A printed proof allows you to review how your design will look on the actual paper stock, with the selected finishes. This step is crucial for spotting any final adjustments that may be needed.

• DON’T skip the proof stage, especially for large orders. Viewing your design on paper helps confirm that colors, layouts, and finishes look as expected.

8. DO: Handle Prints Carefully During Delivery

Proper handling protects your materials from damage. Transport and store prints in a cool, dry environment and keep them flat to avoid bends and warping.

• DON’T stack prints carelessly or expose them to moisture, sunlight, or heat. Damaged or faded materials lose their impact and professionalism.

9. DO: Understand File Formats for Optimal Results

For best results, submit files in high-quality PDF format. PDFs retain fonts, images, and vector elements without compression, ensuring a smooth and accurate print job.

• DON’T use formats like JPEG or PNG for final files unless they’re high resolution. These formats are more prone to compression artifacts, which can lower print quality.

10. DO: Communicate with Your Printer

Open communication with your printer can make a big difference in the final outcome. Professional printers can offer advice on settings, file setup, and finishes to help you achieve the best results.

• DON’T assume all printers have the same requirements. Ask questions and seek guidance if you’re unsure about any part of the process. Clear communication helps avoid costly reprints and ensures your project meets expectations.